Practical AI for owner-led businesses

Find where AI belongs in your workflow.

For most owner-led businesses, it belongs between first inquiry and signed work, where slow replies and forgotten follow-ups quietly cost you jobs. I find where you're losing revenue, put a number on it, and fix it.

Seven short questions, a 30-minute phone call, and a written Snapshot within one business day.

From one recent Audit $18,820 in quotes had no recorded follow-up, and 103 of 310 inbound calls never reached a person. See what the business received →
Why AI

Where AI fits in a business like yours.

Not a chatbot on your website, and not something that makes decisions for you. AI fits underneath the work, in the repeatable coordination that eats your week.

Who it's for

Built for small
service businesses.

The pattern matters more than the industry. Inquiries come in by phone and email. A quote, an estimate, or an appointment sits in the middle of every sale. A small team handles all of it in between the actual work. If that's your business, AI has a place in it.

  • Home services and trades. Missed calls and slow callbacks are jobs handed to whoever answered first.
  • Contractors and remodelers. Estimates that go quiet are the most expensive silence in the business.
  • Clinics and practices. Scheduling, reminders, and no-shows, handled without another front-desk hire.
  • Law, accounting, and insurance. Intake, documents, and client updates that don't wait for the weekend.
  • Real estate and property services. The follow-up business. Whoever stays in touch wins the listing.
  • Agencies and consultants. Proposals tracked past "sounds great, circle back next month."
Services

Assessment · Collaboration · Delegation

Most businesses start with the Revenue Leak Snapshot. Collaboration is a focused working session for building a personal or business AI system with guidance; Delegation is for handing the work off.

Assessment
  1. Revenue Leak SnapshotFree30 minutes Seven short questions, public research, and a 30-minute phone call. You leave with one likely revenue leak and the first fix; your written Snapshot follows within one business day. No obligation.
  2. Revenue Leak Audit$250 A full pass through how work actually moves: inquiries, quotes, follow-up, scheduling, invoicing. You get a written report ranking what's costing you the most, with a fix plan for each item.
  3. Leak Fix SprintQuotedper job We fix the top items from the audit. Scope and price are fixed and agreed before we start. You see the results in your own numbers.
Request the free Snapshot →

Seven short questions. One 30-minute call. A written Snapshot within one business day.

Collaboration

AI Working Session

$250one session

Tell me beforehand what you want an agent to handle, whether it is everyday personal tasks, business work, or both. In one focused three-hour session, we answer your questions, shape the workflow, and build or walk through as much as the scope allows. You leave with a useful system when possible, plus a clear understanding of how it works and how to keep improving it.

Plan a working session →
Delegation

Agentic build

from$1,500optional $350/mo updates

You receive a fully working Hermes agent built for the tasks we agree on, with the necessary connections, instructions, approval rules, and working memory. During the 60-day build, I configure it, test it against those tasks, and calibrate its behavior. At the end, I hand it over to you. If you want continued updates as your tools or workflow change, ongoing service is available for $350 per month.

Scope a build →
7:41
Siren
online
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Message
The deliverable

What you walk away with.

One lighting showroom. First, the Snapshot named the likely leak from the outside. Then the Audit tested it against a month of the business's own records.

Real client work · anonymized for publication Family lighting showroom · July 2026
01 · Revenue Leak Snapshot

Likely leak.

ObservedThe site builds buying intent, then offers no reliable way in except a weekday phone call.

Read the Revenue Leak Snapshot →
Business records added
02 · Revenue Leak Audit

Confirmed in the records.

$18,820 Confirmed in quote value among five quotes that ended in no response.
103 / 310 Confirmed inbound calls never reached a person in one month.
Read the Revenue Leak Audit →
Michael Hruby
Michael Hruby
Siren Agents
About

I know how work moves through a business.

For twenty-five years, I worked across the full chain of furniture businesses—from showroom floors and overseas factories to account management, follow-up, and twelve years as a partner and general manager.

25 years
inside furniture businesses, showroom floor to factory floor
12 years
partner and general manager of a wholesale company
100+ accounts
where I owned the follow-up, inquiry to invoice

At Boliya USA, I helped run a $3M+ wholesale company serving more than 100 retail accounts, including Wayfair, Houzz, and Gilt. I worked across product development, factories in China and Thailand, sales, account management, and the follow-up that turned inquiries into orders. Before that, I managed Ligne Roset and BoConcept showrooms in three cities.

That experience shapes how I approach AI now: start with the work, find where it stalls or gets repeated, and separate what a system can carry from what still requires human judgment. Since 2025, I’ve built AI systems full time, including the agents that handle research, reports, scheduling, and follow-up inside my own practice.

Siren Agents is built on a simple principle: AI should carry the process forward. The decisions stay with the person who understands the business.

Questions

What people ask before they start.

Straight answers about the snapshot, the audit, and what a fix involves.

It starts with seven short intake questions so I can research your business before we speak. Then we spend thirty minutes walking the path an inquiry takes: where it comes in, who sees it, how fast a reply goes out, what happens to a quote after it's sent, and who follows up when it goes quiet. You leave with the most likely revenue leak and the first fix. I send the written Snapshot within one business day. Nothing to install, and no obligation to go further.

The snapshot finds the most likely place by asking. The audit confirms it by looking. It's a guided session where you drive and I direct: we walk your real flow on your screen, inquiries through invoicing, and pull up live examples together, like the last ten quotes and where each one stands. Afterward you get a written report: everything found, ranked by what it's likely costing you, with a fix plan in priority order. The report is yours either way. It doesn't obligate anything.

Then the snapshot is where it ends, and you got a clean read on your own intake for thirty minutes. Some businesses come through solid: inquiries answered, quotes followed. When the finding is small enough to fix yourself, that's the first fix, and you keep it. Each step has to earn the next one: the snapshot has to justify the audit, and the audit has to justify a sprint.

Not to find the problem. The snapshot is a conversation. The audit is a walkthrough where you drive and I never touch a login. Access only comes up if we get to a sprint, it's scoped to what that specific fix requires, and it runs on permissions you grant and can pull at any time.

No. A fix gets built into the tools you already run: email, calendar, CRM, phone. What it involves depends on what the audit found. Sometimes it's an automation, sometimes it's a change to timing and templates, sometimes it's a small system that catches the quote nobody answered. You don't move into a new dashboard, and your team doesn't relearn their job.

Anything that reaches a customer, and anything with real stakes. A fix can draft the follow-up, but whether it sends on its own or waits for your okay is a line you draw, and you can move that line as trust builds. The process is automated. The decisions aren't.

No. A sprint fix is built to run without you tending it. If there's a part you operate, it gets built around how you already work and handed over working. If you'd rather learn to build and run an AI system yourself, that's what the AI Working Session is for.

The whole point

Find where AI belongs.

Seven short questions. One 30-minute phone call. One likely revenue leak and the first fix.

Contact

Start with the right conversation.

The free Snapshot is the best place to begin if you suspect leads or follow-up are slipping. If you already have a system to build, an AI workflow to shape, or a different problem in mind, tell me that instead. I read every request myself.

  1. 01Choose Free Snapshot, AI Working Session, Agentic build, or something else.
  2. 02Give me enough context to understand the work and what you want to improve.
  3. 03I'll reply personally within one business day with the right next step.
What would you like to discuss?
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Snapshot next step: I reply within one business day with seven short questions and two possible times.